Be Google Guaranteed – Google Local Service Ads In Yorkshire
Get The Google Guaranteed Google Local Service Ads here.
What are Google Guaranteed Local Service Ads?
Get Google Guaranteed with Google Local Service Ads! These ads launched UK-wide in 2021 and offer you a position ABOVE the better known Google Search Ads at the top of Google search. It’s a new and ideal way to reach your customers in your local area. Plus, it’s not cost per click based; instead, you only pay when you get a genuine lead! So to earn yourself a Google Guarantee badge, jump to the top of the search engine results page and pay only for the calls you get – give it a go!
You can control the times your ads appear – so you only get calls when someone is there to answer them. Plus, you can display open hours, reviews, logos, images and unique selling points.
These ads will appear on all devices, including voice search (Alexa or Siri). Unlike other Google Ads, they don’t need much management or optimisation – Google AI does it all for you! Simply set a weekly budget (which Google will help you set) and watch the calls come in. See more on how it works here.
Google Local Service Ads appear at the top of the search engine results page, but this space is limited as follows:
– Up to 3 Local Service Ads will appear on a desktop.
– Up to 2 Local Ads will appear on mobile devices.
– Only 1 Local Service Ad will appear via voice search on Google Assistant.
To ensure your listing is ranked highly to appear on top more, you are ranked on the following factors:
Your business hours.
How near your address is to the searcher’s location.
Your review star rating and how many reviews you have.
How quickly do you respond to customers.
Any complaints you’ve received.
Yes and no. As long as a Job classification suits your business, you are eligible. See a complete list of categories below. But, because this is a new type of Ad from Google, it’s still limited to selected “service” sectors within the United Kingdom, so you may find there is no relevant one for you yet. However, fear not – Google is launching new “service areas” and locations all the time!
Here’s A List Of Google Local Service Ads Available Categories
(This is accurate as of March 2022)
|Category: Appliance repair||Job types:|
|General repairs & maintenance|
|Shelving & storage|
|Category: Carpet cleaning||Other|
|Clean area rugs|
|Remove pet stains & odours.|
|Category: House cleaning||Other|
|Category: Countertop services||Bathroom countertops|
|Bathroom wall panels|
|Kitchen wall panels|
|Repair & maintenance|
|Stone slab countertops|
|Category: Electrical||Install electric car charger|
|Electrical testing & inspection|
|Energy efficient lighting|
|Install electric boiler|
|Install electric radiators|
|Install electric shower|
|Install electrical fittings|
|Install fuse box|
|Install security system|
|Install smoke alarm|
|Repair light fixtures|
|Service electric boiler|
|Upgrade fuse box|
|Category: Fencing||Custom construction|
|Repairs & maintenance|
|Floor repair & maintenance|
|Wood floor sanding|
|Category: Foundations||Basement waterproofing|
|Crawl space foundation|
|Repairs & maintenance|
|Steel pier pilings|
|Water & moisture control|
|Category: Garage doors||Emergency garage door repair|
|Garage remote repair|
|Install garage door|
|Repair garage door|
|Category: General contracting||Accessory buildings|
|Decks and patio|
|Home remodel and renovation|
|Category: Handyman||Assemble furniture|
|Install water fixtures|
|Repair water fixtures|
|Category: Home inspection||Buyer seller inspection|
|Fireplace and chimney|
|Full home inspection|
|Well or septic system|
|Wood and insects|
|Install oil tank|
|Underfloor heating installation|
|Underheating heating maintenance|
|Category: Junk removal||Bulky waste collection|
|Man & van rubbish clearance|
|Skip bag collection|
|Skip hire collection|
|WEEE (Waste Electrical & Electronic Equipment)|
|Category: Landscaping||Artificial turf installation|
|Grading & re-sloping|
|Outdoor water features|
|Driveway or walkway paving|
|Sod & seeding|
|Category: Lawn care||Garden maintenance|
|Category: Moving||Furniture pick up & delivery|
|Man & a van|
|Packing / unpacking|
|Category: Pest control||Animal & pest proofing|
|Fleas or mites|
|Hornets or wasps|
|Category: Plumbing||Bathroom installation|
|Install hot water cylinder|
|Repair hot water cylinder|
|Repair water leak|
|Category: Pool cleaning||Commercial pool cleaning and maintenance|
|Equipment maintenance repair|
|One time pool cleaning|
|Ongoing pool cleaning|
|Seasonal opening and closing|
|Spa and hot tub cleaning|
|Spa and hot tub repairs|
|Tile and pool wall cleaning|
|Water testing and balancing|
|Category: Pool contractor||Pool construction|
|Spa and hot tub installation|
|Category: Roofing||Chimney repair|
|Solar panel installation|
|Category: Siding||Repair & Maintenance|
|Category: Snow removal||Commercial snow removal|
|Residential shovelling blowing|
|Salt sand and de-icing|
|Category: Tree services||Hedge cutting|
|Category: Water damage services||Basement damp proofing|
|Ceiling leak repair|
|Fire damage cleanup/repair|
|Water damage cleanup|
|Category: Window cleaning||Commercial window cleaning|
|Exterior window cleaning|
|High rise window cleaning|
|Interior window cleaning|
|Solar panel cleaning|
|Window seal cleaning|
|Category: Window services||Faulty locks or problem hinges replaced|
|Replacement window sill section|
|Reseal double glazing|
|Window draught-proofing system|
This Is Why Google’s Local Service Ads Are Worth It!
If you want a cost-effective, easy to set up and easy to run advertising method that sits at the top of Google, then Google Local Service Ads are worth it! As long as you fit within one of their category classifications above, you can start taking complete control of your weekly and monthly budgets and get significant cost per lead growth!
1. Only Pay Per Lead
Pay per click advertisers pays for clicks regardless of whether they convert and make contact or not. With Local Service Ads, you only get charged for actual leads (calls, messages), and you set your cap on how much you want to spend for them. Plus, you don’t get charged for unanswered calls, and you can dispute any fraudulent, spam, duplicate or poorly matched leads in exchange for a credit back.
2. Get Verified For A Google Guarantee Badge
There are a few verifications to complete under the “Business Verification” tab, and it will take a few ew days to be approved, but it’s worth it to earn your status as ‘Google guaranteed’. This is then automatically displayed to everyone that sees your business, so they know you are trustworthy and checked by Google. Great for trust, authenticity and getting an edge on your competition! It is also great for customers – the badge protects them if they are unsatisfied with the work they receive for jobs booked through Local Service Ads (capped at £2,000 protection).
3. Showcase 5 Star Reviews
Your reviews here are unique and showcased under your name. Although, be aware; that these reviews and your ad listing are NOT linked to your Google Business listing on the map. These ratings are unique to your Google Local Ads listing. To get more reviews, go to your “Dashboard” and select “Business Verification”, then click “Customer Reviews”, and you will find the link to send to customers to collect these reviews.
Make sure you send these review requests out to build up your ratings. Google has said that they will automatically add the option to request reviews under your “Leads” any day now (once you mark a job as booked) – keep your eyes peeled for this option soon!
4. Get To The Top Of Google
Local service ads appear top, above organic and other Google Search Ads on Google – so you will have a better chance of being seen first! So your ratings, Google Guaranteed badge and quick contact details will all work together to get you to the top of Google. If you want more bites of the cherry, do this alongside Google Search Ads and an excellent local SEO strategy to dominate Google).
5. Be Found On Voice Search With Google Local Ads
Yes, Be Seen Be Found on voice search with Google Local Service Ads! Now you can Be Found on that 20% of searches come from voice searches like Google Assistant.
6. Easy-Peasy Set Up & Management
There’s no keyword selection, you won’t have to create multiple ads, and there is no tricky ongoing management. This is search campaign management at its simplest! Simply walk thru the main set-up, choosing your main service category and sub-job types, like below:
Next, add the following simple elements to your setup details (under “Profile & Budget” ):
- Your business hours (and Ad Schedule if you wish).
- Your business address, phone & website.
- Select Google’s bullet points for your bio.
- Your service areas.
- Advert photos – your logos, business images etc
- Your job/service types.
- Toggle on if you “messages” as well as calls (these come to you on email and in your dashboard)
- Your weekly budget.
Then when it comes to budget, Google gives you the lowest to highest option per week so you can make your selection and you’re ready to work! Even the reporting is clean and straightforward, storing lead phone numbers so you can get back to them if you need to. And you’ll never miss another lead – you get an email with every lead you get!
Track Your Leads & Manage Your Account
Managing your leads
Once you are live on Local Service Ads, you can see and manage your leads under your “Leads” tab: https://ads.google.com/localservices/inbox.
Get Started With Google’s Local Ads
Are You Eligible For Google Guarantee Local Service Ads?
Before thinking about your setup, take a look at the categories list and make sure there is a category or search topic that suits your business. If your service isn’t listed yet, then do not worry, get in touch, and I can check if your business category has been launched yet!
If you’re eligible, take a look at set up HERE or get in touch, and you’d help!
What I offer:
- Help with your account setup
- Ongoing optimisation and management (only if you need it)
- I’m an award-winning Google partner
Get Started With Google’s Local Service Ads here.